inertia: a property of matter in which it remains at rest or in uniform motion in the same straight line unless acted on by an outside force.

"Whoa!" you're exclaiming, "physics?? This isn't the Fueling Your Fire of old, is it?" Well, it is and it isn't. Same "brain-snack-sized" content, same educational and inspirational mission, but ahhh... a new look to match Kinetic Enterprise's new corporate identity. AND a new Web site that more accurately represents the Kinetic Enterprise scope of services.

So, why the change? Because, physics enthusiasts, "inertia" doesn't just refer to a lack of motion, it also refers to motion without change. Just like the inspired entrepreneurs and business leaders with whom I have the honor of working, Kinetic Enterprise, as a company, is on a continual path of growth and its original logo and Web site no longer reflected the evolved spirit and complete scope of services of the organization. This process of evolution has been an exciting one (as well as a sometimes daunting one) to be a part of... and, at Kinetic Enterprise, we thrive on perpetuating positive change.