You are not a commodity.
Your technical guidance and tactical execution are fundamentals of your practice, but enduring client trust is built through your innovative mind and your ability to connect deeply with those you advise. Through this client connection your role transforms from the commoditized "technical resource" to the highly valued "key advisor."
There is a paradox.
It may seem that the recipe for becoming an enduring key advisor to your clients is to be the best at what you do--to have the greatest technical proficiency, be the smartest in the field, have the most respected network of colleagues and the most unrelenting dedication to those you serve. These components all have impact on enduring client relationships… |
